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For the professional market, Sony will continue to reinforce its professional camera lineup centering on 4K-compatible cameras, as well as cameras for cinematography. But when they want to combine they stuck in the middle because lack of innovation. The premium pricing strategy involves high prices. They spend a lot of mony in research and development. In the Music segment, the Company aims to increase market share by unearthing and nurturing exciting new talent, and also exploring various growth opportunities such as leveraging its music content for use across increasingly popular online music service platforms, in order to achieve further business growth. Sony’s stock would be a great investment for the long run. (Differentiation) It turns to fast growing market for mobile telephones. Wide choice of customers. Achievements resulting from these measures during the fiscal year ending March 31, 2013 (âFY12â) include the following:As a result of these achievements, the Company was able to accomplish its target set at the beginning of FY12 of returning net income attributable to Sonyâs stockholders to profit. Due to the nature of the business model for Motion Pictures, it takes time for results to improve, but Sony is aiming to transform this business into one that generates a high level of profit.FY2017 is the final year of the current mid-range plan and is the year during which Sony will establish the next mid-range plan.There is no change to Sony's mission to "be a company that inspires and fulfills your curiosity" and its vision to "use our unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment, as only Sony can. By operating the business with a strategy of "emphasizing differentiation, not volume," Sony was able to revitalize the business to the point where it is expected to contribute stable profit.In order to achieve the financial targets for FY2017 and to generate sustainably high profit for the next fiscal year and beyond, Sony believes that it not only needs consumer electronics to generate stable profit, but it also needs profits in the Game & Network Services segment to increase, the image sensor for mobile use business to recover and the Music and Financial Services segments to continue to contribute high profits.In the Pictures segment, the profit forecast for FY2017 is significantly below the original target set in the mid-range plan, but Pictures remains an important business for Sony. The Company is also working towards streaming PlayStation games by leveraging the cloud technologies of Gaikai Inc., acquired last year. The aim of the transnational strategy is to reduce costs and to achieve local responsiveness (Jones, 2007). If Sony can keep their good profiting strategies up, their stockowners are surely going to make a lot of money as well.
For the professional market, Sony will continue to reinforce its professional camera lineup centering on 4K-compatible cameras, as well as cameras for cinematography. But when they want to combine they stuck in the middle because lack of innovation. The premium pricing strategy involves high prices. They spend a lot of mony in research and development. In the Music segment, the Company aims to increase market share by unearthing and nurturing exciting new talent, and also exploring various growth opportunities such as leveraging its music content for use across increasingly popular online music service platforms, in order to achieve further business growth. Sony’s stock would be a great investment for the long run. (Differentiation) It turns to fast growing market for mobile telephones. Wide choice of customers. Achievements resulting from these measures during the fiscal year ending March 31, 2013 (âFY12â) include the following:As a result of these achievements, the Company was able to accomplish its target set at the beginning of FY12 of returning net income attributable to Sonyâs stockholders to profit. Due to the nature of the business model for Motion Pictures, it takes time for results to improve, but Sony is aiming to transform this business into one that generates a high level of profit.FY2017 is the final year of the current mid-range plan and is the year during which Sony will establish the next mid-range plan.There is no change to Sony's mission to "be a company that inspires and fulfills your curiosity" and its vision to "use our unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment, as only Sony can. By operating the business with a strategy of "emphasizing differentiation, not volume," Sony was able to revitalize the business to the point where it is expected to contribute stable profit.In order to achieve the financial targets for FY2017 and to generate sustainably high profit for the next fiscal year and beyond, Sony believes that it not only needs consumer electronics to generate stable profit, but it also needs profits in the Game & Network Services segment to increase, the image sensor for mobile use business to recover and the Music and Financial Services segments to continue to contribute high profits.In the Pictures segment, the profit forecast for FY2017 is significantly below the original target set in the mid-range plan, but Pictures remains an important business for Sony. The Company is also working towards streaming PlayStation games by leveraging the cloud technologies of Gaikai Inc., acquired last year. The aim of the transnational strategy is to reduce costs and to achieve local responsiveness (Jones, 2007). If Sony can keep their good profiting strategies up, their stockowners are surely going to make a lot of money as well.